2/17/2023 0 Comments Casio keyboards at targetSince Casio has a presence in various electronics product categories, therefore, it uses a mix of customer benefits and product class positioning strategies. It uses differentiated targeting strategy so as to devise strategies for acquiring the potential customers of different segments in different product categories. Segmentation, targeting, positioning in the Marketing strategy of Casio-Ĭasio uses a mix of demographic, geographic and psychographic segmentation strategy variables such as age, income, family background, working conditions, literacy level and many others due to its presence in various electronic product groups which satisfy diverse needs of the customers.
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